Creative Director

Hello, I'm James.

Welcome to my portfolio website.

White cardboard box sealed with tan branded tape on a white background

Project 1

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Stylized can labeled “BEYOND” on a blue background with colorful geometric blocks

Project 2

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Act+Acre restorative hair mask tube and box in white and dark gray packaging

Project 3

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Person in a dark shirt and tie wears a bright pink curved headpiece and holds a purple object against a blue background

Project 4

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Red coffee sachet pouring into a pink patterned paper cup on a yellow background

Project 5

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Marble bust wearing pixelated sunglasses on a pink background

Project 6

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Yellow podium under a blue sky opening with white clouds, minimal 3D scene

Project 7

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Sennelier Abstract acrylic paint tube, orange-red label on bright red background

Project 8

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Black gift box with three small fragrance bottles in a windowed display on a beige background

Project 9

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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